Strategic Intervention in Team Management

Question: Discuss about the Strategic Intervention in Team Management. Answer: Introduction: The report succinctly elucidates the strategic interventions of different organisations to beget a concept of leadership and acknowledge the subordinates with the importance and value of teamwork within an organisation. Will Dean has been an exemplary leader to introduce a strategic plan through sheer improvisation. There are various leaders in the corporate organisations setting examples to maintain unity among the workforce of the respective companies. Since the main objective is to maximise profit, different techniques are undertaken by the leaders to modify the character of achieving profit (Rothaermel 2015). The report follows different methods of understanding the strategy of Tough Mudder, the challenges and opportunities it faces, the leadership strategy of the creator of Tough Mudder, Will Dean; it further examines the effective management criteria of Nokia with special reference to Stephen Elop. Strategy of Tough Mudder: Tough Mudder is an athletic event conceptualised by Will Dean and his British fellow mate Guy Livingstone. Promotion of Tough Mudder comprised of optimisation of social media and making the levels of the mud race accessible to everyone. The concept was generally based on unification of the participants to overcome the hardship of the game. The format that emulates military style of racing has become one of the most popular athletic games in the world. Promotion of Coachified through the social media like Facebook and YouTube has introduced a new realm of marketing strategy of an event. Improvisation of the mode of branding to reach its audience and the followers is once again a phenomenal practice of Tough Mudder. Imitating the days with the coinage of tattoo day has created a sensational outcome among the target audience of the event organisation. such innovative practices in the genre of marketing event has brought forth a paradigm for the future promotional activities. Another strategy for promoting the event is live streaming of the shows too the audiences. Such endeavour generates chirm and zeal within the audience to watch live race. Challenges Faced by Tough Mudder: Since Tough Mudder is an event strictly followed by the American audiences, the show has lacked to grab the interest of global audience (Lamb and Hillman 2015). It has remained captivated within a particular segment of people. However, there are several opportunities for the event to break the chain of provincial limit. As per the survey report of the internal survey of the managing authority of Tough Mudder, the event has utterly failed to reach to the people of the Aisan continent, especially to the third world countries. The aim of the event should be focusing on a greater perspective of target audience. Investment in the promotional activities such as world tour and capturing ethnic value of different countries can be helpful for the event to expand the promotion and marketing of the event. On the contrary, the event manager has to shoulder the responsibility to move the level of advertisement up to the higher aspect by promoting overseas. Co-branding can be another initiative that may give some fruitful results. Strategic Leadership of Will Dean: As per the definition of strategic leadership, a leader shows his viability to encourage the workers to make individual decision for the sake of the organisation (Klenke 2016). Strategic leadership is classified into two terms There are many leaders who are found to empower the employees to make firm decisions. Such decisions are oriented to business and effective initiatives pertaining to financial and other humanitarian development in the company. Will Dean as the founder of Tough Mudder has evolved the concept leadership where he has his customers showing great interest in taking up challenges. It needs to be found out whether his leadership strategy fit into the prescribed frame of characteristic. Followings are the characteristics of strategic leadership of Will Dean Will Dean has emerged as a strategic leader by framing some plans to expand the market of the event. Since strategic leaders give value to the human capital, the level of competence in an organisation is always taken care of. Will Dean has always been evaluating the capabilities of human capital in during organising Tough Mudder. Instead of putting sole effort upon the ultimate objective of the organisation, Will Dean has chosen to distribute the responsibilities to the other workforce. Firm distribution of work is another characteristic of strategic leadership of Will Dean. Designing the challenges of Tough Mudder with the concept of easy communication with the customers has worked for the founder. His leadership quality has allowed the participant and the co-workers to invent some new ideas to reach to the global customers. Effective Management Skills adapted by Nokia: In order to cope up with the global changes in terms of market and economy, many companies have chosen some different ways of management policies that acts effectively to face and overcome the challenges. Since the definition of leadership has changed in modern business perspective, the leaders are found to adapt some newest methods of heading their respective organisations. Motivational approach towards the workers through a sharp specification of goal has become a new trend for th4e global leaders (Armstrong 2016). Followings are some key management skills adapted by some of the greatest business leaders: Clear perception of need: In this case, the leading bodies are supposed to specify the need of running an organisation. Nokia has stumbled and stooped in the core business process throughout the years. With the strategic intervention of its CEO Stephen Elop, Nokia has undergone a new wave of marketing and advertisement. A leader has to think a way forward if he wants his company to become a global example and parameter. It means new strategies should be conceptualised without resembling the initiatives taken by the other companies. It depicts uniqueness of the companies. Nokia has change the concept of mobile phones and the way of marketing. With the innovative structure of the phones and the advertising methods taken by the business heads of the company has been a phenomenon. Nokia grabbed the electronic device market in the mid of the 2000. This was possible because of the changing concept. Commitment towards marketing procedure is another management skill that was adapted by Nokia. This was thorough intervention of the strategies inside the realm of global market. Stephen Elops famous memo has been much discussed a strategic process in the business world. The memorandum of Elop dealt with the opportunities that were missed and uninterpreted. He has clearly shown the faults and mis judgments done by the company in marketing process. I think, the CEO could have kept it within the company hence regulating new process of innovativeness to motive the working force to conceive a visionary perception of the market. Cultural change in an organisation is about the practices of the employees. The cultural change does not intend to provide the employees with technical education. The employees should receive some motivational and inspirational education that helps them understand the reason of working to the particular objective. Conclusion: It can thus be concluded that leadership and cultural pattern of an organisation is one of the determining factors for the same to reach to its apex. However, many leaders have set example of effective leadership that has created a phenomenal paradigm. Leadership does not always follow the prescribed theories. It emerges from the core ideas of the leaders that affects the success of theor respective organisation. Reference: Armstrong, M., 2016.Armstrong's Handbook of Management and Leadership for HR: Developing Effective People Skills for Better Leadership and Management. Kogan Page Publishers. Klenke, K. ed., 2016.Qualitative research in the study of leadership. Emerald Group Publishing Limited. Lamb, M.D. and Hillman, C., 2015. Whiners go home: Tough Mudder, conspicuous consumption, and the rhetorical proof of fitness.Communication Sport,3(1), pp.81-99. Rothaermel, F.T., 2015.Strategic management. New York, NY: McGraw-Hill.